Marketing the Egyptian Revolution
I decided to go on a last minute trip to Egypt to attend one of my childhood friend’s wedding. I bought my ticket on Tuesday night and flew out Wednesday morning to attend the wedding that evening.
Last time I was in Egypt was in February during the revolution and the fall of Mubarak. So, as soon as the plane landed in Cairo – I was eager to see what the country is like now that it’s been 5 months since the fall of the old regime. The first sign of post-revolution change I saw was an ad for Mobinil using the Youth Revolution to advertise its service.
An Ad Age Global article explores all the different ways Egyptian marketeers are using the revolution to market their products and services. Later that day, I saw an ad for butter that used the revolution in their marketing slogans. Although this could have a positive impact on responsible consumerism, since all companies are trying to focus on the positive values and characteristics of the Egyptian Revolution – I still think this could easily turn into a case of Pink Washing of the revolution.
On a more uplifting and personal note, I was so happy to be back in Cairo to attend my friends’ Menna-and-Ali’s wedding on Wednesday.
And I was so happy to top off my quick trip to Egypt by a quick visit to the Mediterranean North Coast.
Posted on June 12, 2011, in Egypt, Egypt Revolution, Friends, Lebanon, Politics, Travel and tagged 2011, advertising, Arab Revolutions, Arab Spring, blogsherpa beirut, blogsherpa lebanon, Cairo, Democracy, Egypt, Egyptian Revolution, egyptian wedding, egyptian weddings, marketing, pinkwashing, Tahrir, Tahrir Square, Youth Revolution. Bookmark the permalink. Leave a comment.