Marketing the Egyptian Revolution

I decided to go on a last minute trip to Egypt to attend one of my childhood friend’s wedding. I bought my ticket on Tuesday night and flew out Wednesday morning to attend the wedding that evening.

Last time I was in Egypt was in February during the revolution and the fall of Mubarak. So, as soon as the plane landed in Cairo – I was eager to see what the country is like now that it’s been 5 months since the fall of the old regime. The first sign of post-revolution change I saw was an ad for Mobinil using the Youth Revolution to advertise its service.

Mobinil Ad: "We must raise our children to grow up like the Egyptian Youth" - Barak Obama, US President

An Ad Age Global article explores all the different ways Egyptian marketeers are using the revolution to market their products and services. Later that day, I saw an ad for butter that used the revolution in their marketing slogans. Although this could have a positive impact on responsible consumerism, since all companies are trying to focus on the positive values and characteristics of the Egyptian Revolution – I still think this could easily turn into a case of Pink Washing of the revolution.

On a more uplifting and personal note, I was so happy to be back in Cairo to attend my friends’ Menna-and-Ali’s wedding on Wednesday.

Loza, Sherif, Sakr and I at Menna & Ali's Wedding

And I was so happy to top off my quick trip to Egypt by a quick visit to the Mediterranean North Coast.

Mediterranean North Coast, Rowad

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About Heba Gamal

Passionate & Opinionated by nature. Travelever by addiction. Techie by association. Nerdy by choice. Activist by coincidence. https://salambigworld.wordpress.com/

Posted on June 12, 2011, in Egypt, Egypt Revolution, Friends, Lebanon, Politics, Travel and tagged , , , , , , , , , , , , , , , , . Bookmark the permalink. Leave a comment.

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